Yes you are! But are you owning it?

“So what do you do?”

“Why don’t you tell me about yourself.”

“Please introduce yourself to the group.”

Many of the women entrepreneurs I work with are so reluctant to say they are an expert at anything that when these questions come up, they miss that golden opportunity to toot their own horn. I think it’s part of our social conditioning to not stand out or appear to be bragging. We attempt to ‘belong’ and blend in with everyone else but what we end up accomplishing is making ourselves invisible.

It’s to your business benefit to stand out.

Are you one of the many smart, talented entrepreneurial women who have an incredible wealth of knowledge and experience that you would love to share, yet lack the confidence to declare your expert status? Is it because you don’t have that certificate stating that you’re the expert? It’s just a piece of paper. Chances are, you have more than enough ‘street creds’ to be an expert in your field. You know what works and who it’s working for – enough said!

Maybe you’re like many of my coaching clients, you have so many interests and skill sets that you find it a real challenge to pinpoint your specialty. (because you’re passionate about everything!) Whether it’s fear or indecision that’s holding you back, it’s time to stand up and stand out in your business!

So how do you choose?

Grab a piece of paper and complete the following:

The three things I’m really passionate about and interested in are . . .

1._____________________

2. ____________________

3. ____________________

 

The 3 challenges that my customers/clients present that get me excited and enthused about are . . .

1.____________________

2. ____________________

3. ____________________

 

If I was asked to speak to a group next week or lead a discussion, the 3 subjects I know that I could talk about easily and with minimal preparation are . . .

1.____________________

2. ____________________

3. ____________________

 

Take a look at your answers. Find the commonalities. These are your passions and where your expertise will shine!

Submit articles or posts to online ezines, newsletters or blogs on your expert subject. Start a blog and write about what you know or if you already have a blog, now is the time to focus on your key topics. Become an authority on your subject by consistently talking, writing and sharing what you’re good at.

See? You ARE the expert!

 

Now Go Get Connected!

About Cathy Kuzel

With 25+ years of experience as a successful Entrepreneur and Business Consultant helping Entrepreneurs succeed, she is recognized across Canada for her in-house and public seminars on “All Things Small Biz”. Named one of the Top Ten Mentors in Canada, Cathy is the Founder of The Connected Woman Association, Author of “Are You a Collector or a Connector?”; “I’m on the Phone!”; the internationally known “Daily Espressos” and is a networking maven.