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Cathy’s Blog

Don’t Do It! Discounts can be Death to a Business.

Don’t Do It! Discounts can be Death to a Business.

in Cathy's Blog

If you need to create a ‘bump’ in your bottom line for year end or liquidate limited, excess or outdated inventory, sales are a great way to do just that. It can also be an enticement to potential new customers to check out what you have to offer or introduce a new product or service. While we know that sales can drive short-term business and possibly attract new...

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Ready.  Set.  No, wait …

Ready. Set. No, wait …

in Cathy's Blog

Fear and trepidation are common feelings experienced in the entrepreneurial arena, especially when it comes to launching (or expanding) your business or introducing a new concept. Fear, if we allow it, can put us in Perpetual Preparation Mode. Perpetual Preparation Mode is what is also known as procrastination due to fear of failure or wanting things to be...

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A Content Map – write on!

A Content Map – write on!

in Cathy's Blog

This past week, I carved out an hour to work on creating my Content Topic Map for the next 12 months. That’s right, just an hour although it wasn’t always like this. I was notorious for using all the avoidance tactics I could think of … checking emails, checking Facebook analytics, clearing my desk, you get the idea. I would have a wonderfully...

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Entrepreneurs Drive Our Economy

Entrepreneurs Drive Our Economy

in Cathy's Blog

*#7 of 7 post series for Global Entrepreneurship Week. “Entrepreneurs create businesses, businesses create jobs and people with jobs make good customers.” ~ Ed Sappin Entrepreneurs play a huge role in a country’s economy and are more than just small business owners – they introduce new and innovative technologies, products and services AND create job...

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Cheers to Women Entrepreneurs!

Cheers to Women Entrepreneurs!

in Cathy's Blog

Women make up almost half of all entrepreneurs globally and during November, the world and the United Nations celebrate Women’s Entrepreneurship Day in an effort to accelerate and educate the world on the importance empowering women in business. According to a BDC study, women entrepreneurs now account for 28% of all entrepreneurs in Canada and are growing 3.1 times...

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B.S.O. Syndrome

B.S.O. Syndrome

in Cathy's Blog

*#5 of 7 post series for Global Entrepreneurship Week. “I have the attention span of a fruit fly in a farmers market.” I literally laughed out loud when my client said that to me as the visual was so clear – “Oooh look! A bigger apple! No, that one looks more ripe…!’ But the great thing is, he recognized and acknowledged the challenge he had...

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